Landmark Supreme Court Decision Made in Lemberg Law’s Facebook Robocalling Suit

Were unwanted Facebook text messages illegal?

Updated on Author: Sergei Lemberg

Updated on Author: Sergei Lemberg

In its 2020-2021 term, the U.S. Supreme Court issued a ruling in Facebook v. Duguid (Case 19-511), which began as a Lemberg Law class action lawsuit and posed a central question relating to the federal Telephone Consumer Protection Act: What constitutes an automatic telephone dialing system?


Every American is Impacted by this Decision

The impact and importance of the Supreme Court’s decision on what constitutes an automatic telephone dialing system cannot be overstated. Every consumer who owns a cellphone – practically every American – is affected by this decision.  Because the Supreme Court held that a computer that dials off lists of numbers does not count as an ‘automatic dialer’, there is now nothing to stop banks, debt collectors, marketers or even criminals from auto-dialing consumers hundreds of times per day, with or without consent. And, to make matters worse, there is now no mechanism for consumers to stop such calls or, for that matter, text messages.

How did Duguid v. Facebook make it all the way up to the Supreme Court of the United States?

The case originated in U.S. District Court, Northern District of California, after Noah Duguid began receiving text messages from Facebook notifying him that his Facebook account was accessed by various browsers. Duguid asserted that he didn’t have a Facebook account, didn’t provide Facebook with his phone number, and didn’t consent to receiving cell phone text messages from the social media giant.

The initial case filing alleged that Duguid complained to Facebook via email and asked them to stop texting. In response, Facebook sent him an automated email telling him to log onto Facebook to report problematic content. He responded, saying, “A human needs to read this email and take action. Thank you!” He received an identical automated email response.

Duguid also attempted to directly stop the text messages by replying “off” and “all off.” Each time, he received the text response, “Facebook texts are now off. Reply to turn them back on.” Yet Facebook continued to send text messages.

Under the Telephone Consumer Protection Act (TCPA), it is a violation for a business to use an automatic telephone dialing system (ATDS) to call consumers without their consent. The class action lawsuit (No. 15-cv-00985 JST, N.D. Cal.) sought redress for Duguid and other consumers who similarly received texts. The U.S. District Court granted Facebook’s motion to dismiss the case, stating that Duguid did not adequately allege that Facebook’s notifications were sent using an ATDS. The court subsequently granted Facebook’s motion to dismiss the case with prejudice.

On behalf of Noah Duguid, Lemberg Law appealed the district court’s decision to the U.S. Court of Appeals for the Ninth Circuit (No. 17-15320). In response, Facebook argued that Duguid didn’t adequately allege the TCPA violations and, if that argument didn’t work, that the TCPA violates the First Amendment. The appellate court ruled that Duguid plausibly argued that Facebook used an ATDS and rejected the social media company’s argument that, if that were true, every smartphone would be an ATDS. It also rejected the claim that the TCPA is unconstitutional. The court subsequently denied Facebook’s request for a rehearing before the entire court.

SCOTUS determined, maybe once and for all, the proper definition of ATDS.

In October 2019, Facebook appealed the case to the U.S. Supreme Court. In July 2020, the court agreed to rule on one of the two questions raised, namely: Whether or not the definition of ATDS in the TCPA encompasses any device that can store and automatically dial telephone numbers, even if the device does not use a random or sequential number generator. The case was heard early in the Court’s 2020-2021 term.

The Supreme Court’s decision to review the case comes closely on the heels of its decision in Barr v. American Association of Political Consultants. In that case, the Court ruled that Congress’ 2015 amendment to the TCPA that allowed robocalls in order to collect government-backed debts was unconstitutional, but that the TCPA itself wasn’t unconstitutional.

Across the United States, appellate courts have come to different conclusions about the TCPA’s definition of ATDS. The Second and Ninth Circuits have ruled more broadly, in a way that favors consumers, while the D.C. and Third Circuits have ruled more narrowly, in a way that favors robocallers.

The Supreme Court’s ruling settled the issue. Ultimately, the Court’s decision provides consumers, consumer attorneys, and robocalling companies with a bright line between legal and illegal robocalls. Due to the fact that Lemberg Law and Duguid did not prevail, consumers can no longer count on stronger TCPA protections that give them the opportunity to hold robocallers accountable.

A Decision is Made in Facebook, Inc. v. Duguid

In the Supreme Court’s Decision on Apr 1, 2021, Justice Sonia Sotomayor delivered the opinion of the court. In an unanimous 9-0 decision the Supreme Court decided in favor of Facebook while adopting a more narrow definition of an autodialer.

Originally, as per section 47 U.S. Code § 227(a)(1), an autodialer or “automatic telephone dialing system” was defined as the following:
“equipment which has the capacity—
(A)to store or produce telephone numbers to be called, using a random or sequential number generator; and
(B)to dial such numbers.”

Following the Facebook, Inc. v. Duguid decision, the autodialer definition was broadened. According to the National Law Review the court held the following: “To qualify as an automatic telephone dialing system, a device must have the capacity either to store a telephone number using a random or sequential generator or to produce a telephone number using a random or sequential number generator.”

In more simplistic terms, this Supreme Court decision determined that the definition of an autodialer does not include a device which is able to store and dial telephone numbers without the use of a random number generator. Ultimately, this decision limited consumer power in regard to robocalls and greatly widened corporation and robocallers’ ability to contact consumers in a more wide range of settings. This decision can be considered a victory for businesses nationwide, but a blow to consumer dignity and privacy.


Sergei Lemberg

About the Author:

Sergei Lemberg is an attorney focusing on consumer law, class actions related to automotive issues, and personal injury litigation. With nearly two decades of experience, his areas of practice include Lemon Law (vehicle defects), Debt Collection Harassment, TCPA (illegal robocalls and texts), Fair Credit Reporting Act, Overtime claims, Personal Injury cases, and Class Actions. He has consistently been recognized as the nation's "most active consumer attorney." In 2020, Mr. Lemberg represented Noah Duguid before the United States Supreme Court in the landmark case Duguid v. Facebook. He is also the author of "Defanging Debt Collectors," a guide that empowers consumers to fight back against debt collectors and prevail, as well as "Lemon Law 101: The Laws That Lemon Dealers Don't Want You to Know."

See more posts from Sergei Lemberg

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